演讲题目：Data-driven supply chain orientation and financial performance: The moderating effect of innovation focused complementary assets

演讲嘉宾：余万涛教授（Professor of Supply Chain Management at the Roehampton Business School, University of Roehampton, UK）

演讲时间：2017年12月25日（周一）上午10：00-12：00

演讲地点：商学院二楼研讨室

主持人：卜祥智教授

语言：中文

演讲主题：

Drawing on the resource-based view of the firm and the notion of complementary assets, this study explores the moderating effect of innovation focused complementary assets on the relationship between a data-driven supply chain orientation (DDSCO) and financial performance. To test the moderating effect, survey data gathered from 329 manufacturing firms in China were analysed using a moderated regression analysis. The results indicate that DDSCO has a significant positive effect on financial performance, and that capabilities for product and process innovation function as complementary assets moderating the DDSCO–performance relationship. Our findings suggest that innovation focused complementary assets are performance differentiators when paired with a DDSCO and explain why some firms obtain financial benefits from the development of a DDSCO while others do not, which provides useful practical guidance for managers.

主讲人简介：

Wantao Yu is Professor of Supply Chain Management at the Roehampton Business School, University of Roehampton, UK. Previously he worked at the University of Kent, University of East Anglia and Buckinghamshire New University. He has experience in teaching operations and supply chain management modules and supervising students at both undergraduate and postgraduate levels. His current research interests include big data analytics for operations and supply chain management, supply chain integration, sustainability in operations and supply chains, supply chain resilience, retail operations and logistics, and innovation and entrepreneurship in emerging markets. His work has been published in journals such as International Journal of Operations & Production Management, International Journal of Production Economics, International Journal of Production Research, Industrial Marketing Management, Production Planning & Control, Supply Chain Management: An International Journal, Business Strategy and the Environment, Transportation Research Part E: Logistics and Transportation Review, Technological Forecasting & Social Change, and Decision Support Systems.

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商学院

2017年12月22日