主讲：Russell W. Belk (Professor of Marketing; Kraft Foods Canada Chair in Marketing)

题目：Advertising and the Rise of Consumer Desire in China

时间：2016年6月20日（周一）19:30—21:00

地点：图书馆报告厅

语言：英文

【讲座简介】

The topic is about the advertising and the rise of consumer desire in China, mostly focusing on 1979 to the present, but also going back to Old Shanghai. It is also comparative between China, Japan, British Hong Kong, and Taiwan (Chinese Taipei, ROC).

【嘉宾简介】

Russell W. Belk

My research involves the meanings of possessions, collecting, gift-giving, sharing, and materialism. This work is often cultural, visual, qualitative, and interpretive. By understanding what our possessions mean to us after we acquire them, how different cultures, past and present, regard consumption, and how we relate to each other through possessions, it is my belief that we learn something more profound and practical than simply asking how we evaluate alternative marketplace offerings. In a consumer society, our ideas about ourselves are often bound up or represented in what we desire, what we own, and how we use these things.

欢迎全校师生参加！

商学院

2016-6-14